VIGNETI MASSA LAUNCHES THE FIRST CONNECTED WINE BOTTLES IN EUROPE EQUIPPED WITH GUALA CLOSURES’ NěSTGATE NFC TECHNOLOGY
27 January 2020
Guala Closures, a multinational Group, leader in the production of aluminium closures at international level, and Vigneti Massa, the historic winemaker located in the Tortonesi Hills in Piedmont, announce the launch of the first bottles with connected closures equipped with NeSTGATE™ NFC technology in Europe.
The bottles with NFC caps have already been presented to the commercial representatives of the following markets: Italy, Switzerland, Austria, France, Great Britain, Scandinavia, USA, Russia, Japan, Korea and Singapore and will be sold starting from April 2020.
Walter Massa, joint-owner of the Vigneti Massa vineyard and well-known as a pioneer of Timorasso from the Tortonesi Hills, chose to apply Guala Closures’ connected wine closure to wines from the 2018 vintage, including the already renowned Derthona, since 2010 also available on the market with screw caps, and for the first time, three of its most prestigious cru: Derthona Costa del Vento, Derthona Montecitorio and Derthona Sterpi. In this way, Vigneti Massa will be able to offer rich online interaction with its customers.
Thanks to the collaboration between Guala Closures and Compellio, the Luxembourg based software company, those who choose Vigneti Massa could create their own virtual cellar besed on the Compellio online platfrom and provide them with information on the areas of wine growing, on the vineyards, on the vine, the tasting notes and expert reviews. In addition, the consumer will have the opportunity to verify the certification of the authenticity of the product thanks to blockchain technology that guarantees the unique identification of the bottles. By combining Guala Closures and Compellio technologies, the connected closures are linked with the blockchain platform that provides a unique identification code for each bottle. This allows Vigneti Massa to protect sensitive data and monitor data in real time, providing thus an effective support for the traceability of bottles along the supply chain.
