Artisan crisp brand, Fairfields Farm, has just launched Honey, Butter & Sea Salt, a new sweet and salty flavour exclusive for Virgin Atlantic.
The essex based hand-cooked crisp brand has been working with Virgin Atlantic since the spring, giving passengers a chance to enjoy its delicious 20g bags on all flights and in all cabins.
To give passengers something extra special, it has worked with the airline to develop the Korean-inspired flavour – Honey, Butter & Sea Salt, a deliciously moorish sweet and salty combination which is available only in the air!
The flavour was the inspired suggestion of Chet Hansra, Virgin Atlantic's Inflight Services, Food and Beverage manager who first fell in love with it while on holiday in Korea, where the unusual combination is popular. At the time he was working with Fairfields Farm to develop a new flavour crisp to serve onboard in all three cabins and this seemed like the perfect fit.
“Fairfields Farm Crisps are a British company. They use renewable energy to power their crisp factory, and they were really open to our ideas,” says Chet. “Together we developed this flavour to give our customers a new experience they won't be able to get anywhere else.
“Honey, Butter & Sea Salt potato crisps are inspired by our travels and wanting to give our passengers an experience that would be unique to Virgin Atlantic. This proposition combines naturally sweet and salty flavours, subsequently delivering a snack so moorish you'll be flying for more.
“We've loved working closely with Virgin Atlantic to develop this new and unusual flavour specifically for their customers. Honey, Butter & Sea Salt is an incredibly tasty combination and so far everyone who's tried it has loved it,” says Laura Strathern, co-founder of Fairfields Farm.
Now, passengers travelling on Virgin Atlantic will be able to enjoy Fairfields Farm Honey, Butter & Sea Salt crisps within the economy second service afternoon tea boxes on flights to the US and Caribbean, as well as the premium wanderwall and Upper Class Snack Bar, to and from all its destinations globally.
