Essentra wraparound label innovation meets equine product challenge

12 December 2013

Essentra Packaging has supplied a novel label solution for the launch of a range of premium quality equine health products.

Packaging for the UK-made organic Aloeride range from Santé Franglais was required to reflect the high quality of the product, while at the same time being practical and robust, to take into account where the finished product was ultimately to be stored and used, in working equine centres.

“Essentra’s solution attracts potential customers with an eye-catching design featuring a high quality photographic image, together with clear product information and a QR code,” the company says.

Labels are printed on white top coated polyethylene with an overall silicone varnish added, to provide a durable finish capable of performing under the varying conditions found in equine centres.

According to Essentra Packaging, the use of Perfect Highlight software with intelligent technology allowed for a finer tint of colour, giving a sharper image and ensuring that the overall image is highly defined.

The wraparound label, achieved using a variety of tapers rather than one continuous taper over the length of the label, was designed to give greater on-shelf presence and impact compared to the use and cost of using several smaller labels.

Privacy Policy
We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.