Celloglas partners Smurfit Kappa for Digby English fizz pack

3 February 2014

Celloglas decorative finishes and Smurfit Kappa corrugated materials have been combined by branding agency Big Fish and Boxes and Packaging in the UK to produce a bespoke gift box for the Digby English sparkling wine brand.

Using Smurfit Kappa’s T-Flute Microflute corrugated board, each box was printed using a 4 colour process plus a special colour, creating coral and sage green versions, which were softened with a Cellotouch lamination finish, leaving a luminous matt effect on the colours, along with embossing and a gold foil pattern.

Richard Revell, technical sales manager at Smurfit Kappa, says: “The Smurfit Kappa T-Flute microflute corrugated board offers revolutionary characteristics in terms of exceptional strength, while remaining lightweight at only 400gsm (880 microns), offering a perfect packaging solution for bottles of wine and/or spirits, due to its enhanced protective nature.”

The two Digby sparkling wines involved were a 2009 Vintage Rosé Brut and a 2009 Reserve Brut, both sold in Selfridges. 1250 boxes were printed in the two variants.

Digby Fine English CEO Trevor Clough says: “We looked at various Celloglas finishing combination options and chose finishes for a luxurious, distinctively English character.

“We’ve had lots of positive feedback about the uniqueness of the packaging design. We really feel it communicates our brand values, expressing Englishness, refinement, courage and curiosity.”

Celloglas managing director Richard Gillgrass adds that creative projects such as this can “raise the bar within the brand’s brief”.

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