A step change to more recyclable consumer goods: spearheaded by Fairy, Head & Shoulders and Tesco
29 August 2018
Fairy and Head & Shoulders launched new bottles made from up to 100% recycled plastic, including recovered beach plastics. A step closer for P&G and Tesco to meet the aims of the UK Plastics Pact.
The UK only recycles 39% of the plastics used which is why Tesco and P&G signed the UK Plastic Pact in April this year, aiming to have all plastic packaging reused, recycled or composted by 2025. However, this is not an easy task to undertake, with one third of supermarket plastic so hard to recycle.
That is why iconic P&G brands Fairy and Head & Shoulders are launching new, bottles, made from up to 100% recycled plastic, including beach plastic which was collected and recycled in partnership with TerraCycle. Fairy dish and Head & Shoulders shampoo bottles will be sold exclusively at Tesco.
Because, at a time where every 100 metres of UK beaches shows an average of 138 pieces of litter and we’re on track to have more plastic than fish in the ocean by 2050, every plastic bottle we buy really does make a difference.
So when you shop for the products you use to clean your dishes or to clean your hair, pick the ones that help clean your planet too; use bottles made with recycled content and can be municipally recycled to make future bottle.
Virginie Helias, vice-president of global sustainability at Procter & Gamble comments: “As a leading UK manufacturer and as much-loved brands in the UK, we want to use Fairy and Head & Shoulders to raise awareness about the plight of our oceans and raise awareness about the importance of recycling. Our consumers care deeply about this issue and by using ocean plastic we hope to show that the opportunities are endless when we rethink our approach to waste.’’
The beach plastic bottles
Plastic recovered from our oceans and beaches is notoriously difficult to reuse due to degradation over time, but Fairy and Head & Shoulders have found a technically revolutionary way to integrate ocean plastics with other recycled plastics into their bottles.
- Fairy Ocean Plastics Washing Liquid (RRP £2.00*****): Made from 100% recycled plastics with 10% from recovered beach plastics.
- Head & Shoulders Beach Plastics Bottle (RRP £3.00*****): 100% recyclable bottle (except cap), up to 20% packaging made from recovered beach plastics.
The beach plastics used in the Fairy and Head & Shoulders bottles was collected and recycled in association with partners Terracycle, SUEZ, and QCP.
Help close the loop
It’s not just the simple act of rinsing the Fairy and Head & Shoulders bottles after use and popping them in the recycling bin that will help close the loop. Tesco and P&G are cleaning up beaches too.
Voting is now open for you to nominate your local beach to be one of ten UK beaches cleaned up by Fairy, Head & Shoulders, Tesco and Keep Britain Tidy. To vote for your local beach or find our further information on the project, visit www.bigbeachclean.co.uk.
