There is a lot of preparation that goes into delivering tasty pet food from the factory to the end users’ home. As a flexible packaging expert Polipaks have invested in the state-of-the-art technology needed to deliver high impact packaging that protects and keeps pet food fresh. Flexible packaging is the ideal choice for pet food products with many advantages in using this type of packaging.
Protecting the product throughout the supply chain
Through experience and using unique techniques and the best technology, Polipaks have attention to detail and high-quality standards. This includes adhering with ISO & ASTM standards with more than 30 test methods. Polipaks also hold the BRC food safety certification, an internationally recognised mark of food safety and quality. Polipaks ensure that there is no contamination from materials in the food inside, by using high grade materials, inks, and adhesives. This results in keeping pet food fresh and tasty, most importantly keeping animals protected from any harmful contamination.
There are many different routes to market and product is handled many times on the way to the end users’ home. This is especially evident in ecommerce sales as this route has more touchpoints than any route. Flexible packaging offers well sealed packs with barrier films designed to protect the product inside, whilst keeping the integrity of the bag of food and maintaining vibrant branding. With Polipaks flexible packaging range, expanded gamut printing is used together with 175 lpi resolution. This method saves ink, offering a cost-effective solution, whilst still resulting in quality packaging that gives a great first impression in store.
Quadseal Bags are a popular flexible packaging choice when it comes to pet food. With up to 25kg of filling capacity of dry pet food they have excellent barrier properties to keep food protected and fresh. This type of bag option offers a high impact retailing solution using all facets of the bag for branding design and is easy to carry on the go, due to the top die-cut handle. Available also on Mono structure, which is 100% recyclable. The bag can be kept sealed after opening, using the press-to-close zip lock system to ensure the food is kept fresh for longer. For larger size bags to be easily stored, safely transported, and kept dry, an anti-slip surface is available.
Emerging as the biggest growing packaging product in pet food, the Flat Bottom Pouch is a brand-new addition to the Polipaks range. Also available in recyclable materials, these bags are sure to add value to any brand and are customisable to suit customer needs. With 3 different material finish options and branding space on 5 facets, there is plenty of opportunity to create the right ‘look and feel’ for a brand. The consumer experience can be enhanced with features such as tare notches and zip pockets. Retailers can benefit from a 100% flat bottom making merchandising easier and a more consistent look in store.
Functionality for the end user
Pets are loved by all the family and pet owners love to treat their animals. In fact, recent trends have shown they are investing more in their pets than ever. According to Mintel, our love of our animals in the UK is expected to see the value of the pet care products and services market reach £2.1 billion by 2023 – a 25% increase from £1.7 billion in 2018 (est. figure). Therefore, end users need products with user friendly features in-order-to make a positive product experience when feeding their pets. Good functional packaging results in the end user who is using your brands packaging, seeing your brands messaging every time they feed their pet. This results in better brand awareness and fresher food for longer, which is a scenario which often results in repeat purchases. A good example is Polipaks Stand Up Pouches which have a bold impact, keeping the product fresh on shelf, whilst benefiting the end user with a tear notch for easy opening and press to close resealable system, keeping the product fresh once opened. An ideal choice for pet treats!
Eco-friendly options
As a result of increasing desire to become more environmentally friendly, demand for mono structure plastics has been growing in recent years as brands look to become kinder to the planet. This trend has been driven by consumers and retailers in markets across Europe with countries such as the UK being one of the most environmentally conscious. Research has shown that recyclable packaging is now one of the major reasons for purchase and many consumers are environmentally friendly when it comes to packaging. Mono material structure can be used on flexible packaging, therefore, another advantage to flexible packaging is that it has eco-friendly options. Mono structure can be recycled, and it also has better mechanical properties than regular PE structures.
Polipaks are specialists in mono and multilayer extrusion with blown extrusion lines up to 9 layers, providing high barrier, seal, re-closable, peal, antifog, antistatic and other mechanical and chemical properties within their film range. Many differing specifications have been developed over the last two decades, which has resulted in a large variety of packaging for pet food. Therefore, Polipaks have all the capabilities to meet many industry requirements whilst providing a recyclable packaging solution, which will meet the demands of many eco minded end users.
Polipaks can provide robust flexible packaging which will safely protect pet food and give the best impact in store whilst keeping the food tasty for pets. If you are interested in flexible packaging options from Polipaks for your brand, get in touch today at sales@polipaks.com for a free consultation. Alternatively, for more general information, please visit www.polipaks.com or follow Polipaks on LinkedIn.
