Designed and made by Bingley-based PoS and packaging specialist, The Valley Group, the display is said to have boosted sales by between 10 and 35% over a two-month period. Valley helped Microsoft launch Xbox throughout Europe and Asia in 2002 with a specially-designed interactive demonstration unit.
This time it created a stand to both increase the quantity of products displayable and help the shops with stock management.
The curved design takes 168 games - 20 more than a conventional unit - with 28 facing products, six deep. Its robust frame is made of mild steel with acrylic edge-lit pockets. The modular stand is also said to be easy to assemble.
