World’s largest cosmetics packaging event will encourage the beauty, aerosol and drinks packaging sector to ‘Innovate Together’

10 October 2019

ADF&PCD Paris, the world’s leading dedicated event for the aerosol, dispensing, perfume & cosmetic packaging community, is to return in January 2020 alongside a brand new show, PLD: Packaging of Premium & Luxury Drinks. This will create a new forum for packaging creators to share ideas and inspiration, and to source new suppliers and products from each other’s markets.

ADF&PCD and PLD Paris 2020 takes place on 29 and 30 January 2020 at Paris Expo Porte de Versailles, Paris, and has been developed around the theme ‘Innovate Together’. The theme reflects the show’s position as an event covering the closely related markets of drinks, cosmetics and aerosols; and an event for whole teams involved in packaging projects across the design, marketing, packaging development and buying functions within brand owners.

Josh Brooks, event director at ADF&PCD and PLD Paris 2020, explains: “We take pride in being very close to our sector, and we listen closely to the needs of both buyers and suppliers in the packaging markets that we cover. It is clear that packaging developers, designers and buyers share common challenges across the cosmetics, drinks and aerosol markets – both in terms of technical challenges and brand positioning.

“The launch of PLD is a direct response to demand from our community for an event that offers the opportunity for packaging creators in the premium and luxury drinks markets to source and share technologies and ideas; and to learn from their colleagues in aligned sectors.”

Advisory Board launch

ADF&PCD and PLD Paris 2020 is the first event in which the conference agenda has been developed in close partnership with an official Advisory Board, comprising senior people from across the industry. It includes experts from many of the biggest names in cosmetics, drinks and personal care, representing brands such as Beiersdorf, Coty, Diageo, Edrington, Interparfums, Kao, Unilever and many more.

Josh Brooks says: “Our Advisory Board is an evolution of our existing relationships with the market. It’s a strong endorsement of the quality content we offer each year, both in our theatres and across the show floor. It also demonstrates just how deeply ADF&PCD has become embedded within the community since its launch in 2001.” 

Confirmed speakers for this year’s event include senior representatives from brand owners including Beiersdorf, Diageo, Johnson & Johnson, Pernod Ricard and more. There will be 16 hours of content in total, covering the key themes and challenges in packaging development: technical challenges, sustainability and material choice, consumer and market trends, design inspiration and cross-functional team challenges. 

This cross-market/cross disciplinary ethos extends to the show floor, which is organised to allow cross-pollination between ADF&PCD and PLD exhibitors. Suppliers that work across multiple verticals are housed in a central avenue that connects all zones. An exclusive gallery of winners of the Pentawards – the world’s leading packaging design competition – will also showcase the very best of 2019 entries from across the full spread of the packaging world. 

Other highlights include: 

The ADF&PCD Paris 2020 Awards: The greatly anticipated and hotly contested annual awards celebrate the very best the sector had to offer in 2019. The awards are free to enter up until the submission deadline of 7 November.

Visitor tours: Tours on offer to visitors will include the Made in France tour, showcasing top suppliers from the French market; and Eco-tours, which highlight leading products and suppliers of sustainable packaging solutions.

Innovation & Technology Theatre: The popular Innovation & Technology Theatre will be the home of new product presentations, launches and insight into the latest technical possibilities in packaging, with sessions themed by product type to make it easier for visitors to find the new products they are looking for.

Josh Brooks concludes: “ADF&PCD Paris is already a significant annual fixture for the worldwide packaging industry. The inaugural PLD opens the doors even wider, showcasing fresh perspectives from the $4bn premium drinks market.

“The event offers a joined-up view of the sector, and we aspire to initiate all-industry dialogue on many of the long-standing and emerging challenges facing multi-functional brand teams. We are confident that the expanded ADF&PCD and PLD Paris 2020 event will become a forum for truly groundbreaking ideas.”



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