14 April 2015
WINGMAN CHOOSE ROYSTON LABELS FOR CHARITY TIE-IN
Leading label manufacturer, Royston Labels, has recently produced 'peel and re-seal' labels for male grooming products brand, Wingman. The labels, featuring on Wingman's new SkinFuel range, carry details of their partnership with the Help for Heroes Charity.
In helping to raise awareness of the individuals that the Charity supports, reinforced by its brand message 'we've got your back', Wingman have pledged that 5p from every SkinFuel and 3-in-1 shower gel product sold will be donated to Help for Heroes.
Royston Labels opted for a peel and re-seal solution as a great way to maximise information in one place, without overpowering the SkinFuel range - the aim being to provide a small label with a big impact. Allowing for multiple opening and resealing, the 2-ply layer mechanic can be utilised as an alternative to sleeves or using a top & bottom label, enabling information to be
incorporated in one applied label.
With their industry-spanning expertise and superior label manufacturing capabilities, Royston Labels used UV flexographic technology on one of their state-of-the-art combination presses to print all elements of the process inline and in one pass.
Royston Labels were able to complete the whole package on site, from design and origination in their studio, printing and inspecting in their production hall, to finishing and inspection on their advance visual technology camera system, and finally dispatch and delivery on time to Wingman.
From initial enquiry to delivery of the finished product took only five days. Wingman's founder Stu Jolly said: "We're enormously proud to be associated with Help for Heroes and it is a partnership we can see lasting for the foreseeable future. Having the Help for
Heroes peel and reseal labels on the SkinFuel range are a very effective yet simple solution, providing the consumer with an instant statement of our intentions and allegiance."