Boots has launched a new vitamin ‘value pack’ in large sized vitamin bottles manufactured by RPC Containers Market Rasen.
The Boots vitamin range has included value packs for several years, but typically these retailed in a number of different pack sizes. In order to improve logistical efficiencies, on-shelf branding and ease of shopping, Boots decided to relaunch in a standard container to ensure a uniform pack size.
Feedback from consumer research suggested an optimum requirement for six months’ supply – a total of 180 tablets or capsules per pack. Due to the differing vitamin tablet and capsule sizes, this meant that a 500 ml bottle was needed to accommodate a six-month supply.
RPC Market Rasen, a specialist manufacturer of vitamin bottles, produced the HDPE bottle, colour-matched in silver to existing containers in the Boots vitamin range.
The bottle’s twist-and-turn child resistant closure is supplied by RPC Halstead.
