The new organic lager, made by independent brewery Hepworth Company, is said to have a "firm body and luxuriant head - as befits a Cool Blonde".
The curved bottle is from United Glass, while the shaped label, produced in a curved configuration as a conventional square label would have made the bottle look asymmetrical, was printed by SA Labels.
The labels, produced from a Raflatac Vacmac silver metallised paper, incorporate a Pantone yellow to give a gold effect.
