A recent poll has suggested that supermarket shoppers in the UK want to see food products carry clear carbon labelling, with almost three quarters (72%) saying it would help them to think 'green'.
Carbon labels are a useful indicator for comparing environmental standards, thought 63% of some 400 questionnaire respondents.
Quality and taste (76%) were still deemed more important when purchasing food than environmental issues such as carbon (44%) and food miles (42%), the university research concluded.
"Greater and clearer use of carbon labels would help even more shoppers associate the importance of climate change with food purchasing," said Zaina Gadema, a logistics and supply chain management researcher at Newcastle Business School.
