Adhesive tapes company tesa is supplying its Lift & Reseal food packaging resealing system to the UK’s leading supplier of snacking, breakfast, baking and cooking products.
Whitworths has specified tesa’s Lift & Reseal tape for its nuts and fruit packaging, as part of its drive to provide healthy, nutritious and long-lasting products to consumers across the UK, the company says.
Beiersdorf-owned tesa says it offers a range of tapes that provide a safe, clean and easy solution in this application field.
Designed to deliver the best cost-performance ratio, the range includes tesa Lift & Reseal, a residue-free finger lift resealing tape featuring a robust adhesive for securely reclosing food packs.
“Using an adhesive that will not leave messy residues, the packs can be opened and reclosed at least 20 times,” tesa says.
“The adhesive mass will not discolour and packaging keeps its perfect look for up to 24 months. A fingerlift edge on Lift & Reseal gives consumers an easy to use product.”
According to tesa, convenient packaging solutions have been identified in the food retail industry as a “key factor” in the consumer’s product selection process.
Whitworths packs featuring tesa Lift & Reseal on different ranges of snacking and home baking productsare already being stocked by one of the UK’s largest supermarket chains.
