UCB has just announced that the newly designed Cimzia (a medicine for rheumatoid arthritis) packaging has been honoured with a ‘red dot communication design’ award, given by a respected international jury for the global design competition the ‘red dot awards’.
The red dot awards recognise the best in product design, communication design, and design concepts. This year their Communication Design competition received over 6,000 entries from 42 countries.
"For Cimzia in rheumatoid arthritis, UCB developed premium packaging components that shift the paradigm of pharmaceutical packaging by designing for the consumer," said Roch Doliveux, Chief Executive Officer of UCB.
UCB partnered with OXO Good Grips, to develop their new Cimzia syringe and packaging components. As OXO's long-time design partner, Smart Design led the team in developing all the elements of the new Cimzia packaging components (the syringe itself, the packaging and the accompanying guides).
Operation is tailored to those with restricted dexterity: a curved front panel allows fingers to slide under and lift it open. Following three easy steps, the design leads users through straightforward process. The tray accommodates a wide range of patients' dexterity limitations when removing the syringe.
