Blue Marlin Brand Design has created new packaging and a new brand image for one of Turkey’s favourite low fat snack ranges, Mavi Yesil (squiggle under the s), which was rolled out last month.
Originally created by a renowned nutritionist in 2001, the brand was bought out by the Ulker Group in 2003 and the product range increased.
Blue Marlin was charged with redesigning the brand identity, creating new packaging and relaunching the brand under new positioning: ‘the power of snacking’.
The packaging material is a foil flow wrap supplied by a local Turkish contractor
