Tracklements Redesign
Taking the condiment sector to a new level, pantry essential brand Tracklements unveils a stylish redesign with each product showing original hand-drawn illustrations, reflecting the brand's artisanal nature. From Robust Wholegrain Mustard to Fresh Chilli Jam, the product names themselves have also been given a lift to attract consumer attention.
Through the new packaging, Tracklements is communicating their character, history and recipe-provenance to really engage with the consumer. The exciting new labels have been created by award winning design agency Big Fish, all are individually numbered to coincide with the brand's recipes, each one features a fun fruit or vegetable character designed to play on the brands distinctive British humour and highlight the ingredients used. The new designs will increase the brand's shelf presence and capture the eye of the consumer.
Tracklements prides itself on being pioneers of the pantry, working with British farmers and spice growers from around the globe to ensure all ingredients that go into their delicious range of condiments are natural and 100% top quality, only using ingredients you would find in your cupboard at home. Tracklements hand make all their products in small batches to ensure its condiments taste as good as homemade.
Guy Tullberg, managing director of Tracklements, said "We're really proud and excited about this redesign. We're an artisanal British food producer who are quietly obsessive about making only the very best condiments. We now feel this is accurately reflected through our packaging".
