Next May’s TOTAL Processing & Packaging exhibition at Birmingham’s NEC will reflect FMCG companies’ and other key packaging specifiers’ growing desire for “integrated packaging solutions”, says organiser Reed Exhibitions.
Having re-thought the planning of the 2007 show (taking place from May 15-18), the team behind the trade fair have concluded it makes sense to focus their energy on what they regard as a “rapidly integrating sector” – hence the title – TOTAL Processing & Packaging.
“Essentially,” says Ian Crawford, exhibition director, “we took a more realistic view of TOTAL and its principal audience after analysing the statistics from the 2004 event. Now, instead of simply pushing a ‘big’ theme, we are focusing much more heavily on visitor quality and potential spending power.”
TOTAL Processing and Packaging 2007 will “draw together exhibits covering every aspect of the processing and packaging cycle”, from raw materials storage and handling through processing machinery and systems, control and instrumentation to design, software, systems and other packaging hardware to storage and distribution. “Unlike the 2004 show”, the layout will reflect this integrated approach, providing visitors with “a logical flow” through the halls from one stage of the processing/packaging cycle to the next.
Crawford adds: “The focus will be the higher levels of management with genuine specifying/purchasing authority – reflected in the quality of companies that have already signed up to exhibit.”
