Celebrities from the football and entertainment worlds will be helping kick off a major national recycling campaign in the UK this summer.
ITV football presenter Gabby Logan, commentator and former England player Graeme le Saux and actor and impressionist Alistair McGowan are all backing “the BIG recycle”. Launching on June 5, just days before the World Cup kicks off in Germany, the initiative will combine local recycling events across the UK with national press and marketing activity. The big name signings will be encouraging households to recycle throughout the World Cup and beyond.
The BIG recycle is jointly organised and funded by WRAP – a UK programme established to promote resource efficiency – in partnership with leading materials recycling organisations British Glass, Corus, Novelis, PaperChain, the corrugated packaging industry and Recoup.
