The company has designed and manufactured the Can Wrap with new customer Liquid Ad, which produces promotional customised drinks. Ditone managing director David Stevenson explains: "We have printed this particular label flexo on our Gallus RCS330, although we can use a screen/flexo combination. This is the first Can Wrap produced for beverages, although we have supplied the label for a few automotive applications.
"Perfecting the label so it gives the impression of direct print required close co-operation with adhesive, label substrate and ink manufacturers to source the right products. The ink's opacity and the silver's clever show-through contribute strongly."
Ditone is now talking to several interested brewers and other drinks producers.
