Clifton developed the pouch for Whitworth's new Sunny Raisin Nugget range. The shaped pouches, which contain six 30g pillow packs of chocolate or yoghurt covered raisins, are aimed at children and feature a resealable zipper. Printed with vibrant seven-colour graphics, the polyester/PE pouches can be turned into hand puppets when parents cut along the bottom.
David Smith, Whitworth's head of marketing, said that the pouch will be a catalyst for creating category growth.
