Teacher’s whisky has been given new contemporary packaging for the 70cl and one litre sizes, by design company Design Bridge, of London.
The smaller, cleaner label on the front of the bottle displays a crisp new logo on a white background and for the first time highlights the 45% malt content of Teacher's, while the black and metallic gold colouring suggests a premium quality. John Watson Printers, of Glasgow, is the label supplier.
The bottle is manufactured by Ardagh glass and is embossed with the brand crest, with a bolder plinth effect at the base, an enhanced vacuity bubble at the neck and more defined shoulders.
The closure by Guala Closures completes the package.
Maxxium UK’s brand manager for Teacher’s, Janette Peat says: “Teacher's has a rich history in pioneering packaging, from being the first whisky to invent the self opening bottle without the use of a corkscrew in the 1910s, to inventing the jigger cap in the 1960s.
“Our new pack reflects this heritage, by maintaining the very distinct and recognisable trademark shape which has changed very little over the past 92 years, but is now bolder and sleeker, while the clarity of the label offers better stand out on-shelf.”
