A limited edition can for Tango produced by Ball Packaging Europe, uses temperature sensitive ink to show when the fizzy orange drink is chilled and ready to enjoy at its best.
Valspar Corporation is supplying the ink to Ball’s UK site in Rugby. The companies together developed the ink for use on steel cans.
Chilling the can reveals ‘jokey’ messages that are in keeping with the brand’s established irreverent personality.
Running across 20 million cans, the design targets an audience of teens and young adults.
“Tango’s evolving can design continues to keep the brand fresh and make sure it stands out in a very competitive category,” said Adam Goodger, senior brand manager for Tango, adding: “There is a serious message in the redesign about keeping soft drinks at the correct temperature to maximise sales.”
Retailers’ point-of-sale kits include wobblers and chiller stickers aimed at raising awareness and driving trial.
