Superior deodorant design

29 June 2010


The packaging for a new line of Dove deodorants by Unilever was designed by Casa Rex.

The design for Dove DermoAclarant uses a limited colour palette, produce a soft, metallic silver hue with touches of copper.

Its aim was to differentiate the product and reinforce the superior positioning of the range, says the Brazilian agency, which recently opened an office in the UK.

Dove DermoAclarant deodorants are sold throughout Latin America.




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