Rockware Glass has developed a bottle for a makeover of the Britvic range of juices and mixers for a move from returnable to recyclable glass bottles.
Britvic is changing over both its own and Pepsi brands, mirroring the trend in premium packed lagers and spirits, in 2008. It says the new look had to reflect premium spirit branding cues.
The new bottle is stylish and environmentally friendly, and designed for contemporary drinkers, who want attractive, quality products, Britvic says.
Rockware has adapted its manufacturing processes over the past few years to produce much lighter weight bottles made from a higher proportion of recycled glass.
Nicky Milner, brand manager for Britvic and J20, says: “This step change in presentation with the new NRB glass bottle will make a huge difference and consumers will get a top quality glass bottle every time.”
One of the new-look one-trip bottles for Britvic Rockware Contact details
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