Developed by a team of Marmite connoisseurs as part of Unilever’s ‘Marmarati’ campaign, new Marmite XO is the latest version of the celebrated brand to land in retailers across the country. Created as a reward for members of the Marmarati Secret Society, XO is matured for four times longer than standard Marmite, resulting in a thicker spread and a stronger, more intense flavour.
To mark the event, Core Design created a bold, stylish label with a sophisticated black, cream and gold livery in keeping with the clandestine nature of this special product. With the label requiring vintage details like a heraldic crest and watchstrap seal,
Unilever looked to flexographic printer Etiquette Labels in North Wales to provide a print quality and finish that would truly mark the exclusivity of Marmite XO and make it stand out on any supermarket shelf or display.
Printed using a five-colour process and foil blocking on a 90g/m2 matt finished paper, Etiquette produced the XO label by utilising special dense black and cream tones to give a 3D effect to the Marmite logo for maximum on-shelf impact. The back label continues the theme with very fine reverse text printed in matt gold.
With a standard 250g Marmite Jar and a black lid being used as the base of the pack, Unilever also tasked Etiquette with providing the tamper evident watchstrap seal that would add the final detail to the package. Using a selected cutter for the shape of the watchstrap, Etiquette printed the subtle ‘Marmite crest’ design in matt gold, creating a stylist finishing touch.
