Predictions of a long, cold winter, growth in leather goods' popularity and UK consumers' increasing determination to smell sweet all had a positive impact on 2004 UK aerosol fillings, according to British Aerosol Manufacturers' Association (BAMA) figures released last month.
Despite what director Sue Rogers dubbed "carnage in the high street", overall fillings fell by just 0.3%, from 1.247bn in 2003 to 1.243bn, with shoe and leather cleaners (up 575%, from 0.4 -2.7m), deodorants, body sprays and antiperspirants (up 5.7%), shaving lathers (up 12.8%, boosted by rising sales of women's shaving products) and automotive products (up 25% thanks largely to rising sales of de-icers) contributing to a generally positive outlook. The veterinary/petcare sector was another major growth market, with fillings up by over 36% and "still ripe for further development".
Rogers says: "Overall the industry has held onto its market share quite impressively, the 0.3% decline in total fillings resulting largely from continued movement of filling to Eastern Europe for the local market."
BAMA says the UK, still viewed as a key "centre of aerosol excellence", fills a third of all European aerosols, with at least 50% of the 1.2 billion going to export.