SodaStream , the world’s leading sparkling water brand, has announced it will be a supporting partner of Refill, the award-winning campaign run by community interest company, City To Sea.
Refill aims to prevent plastic pollution at source by making it easier to reuse and refill water bottles on the go instead of buying single-use plastic. The campaign works via a location-based app, connecting people who are looking for water with thousands of local businesses, transports hubs and public spaces where they can refill their bottles for free. The Refill campaign is amplified on National Refill Day (NRD) on 19 June.
As part of the collaboration, SodaStream will offer a discount on special-edition machines for NRD in June. The organisation, which is a major environmental campaigner on avoidable plastic waste, will also be supporting with local events in Bristol during the campaign.
Michael Laws, marketing manager at SodaStream UK, said: “We’re incredibly excited to partner with such a dynamic and progressive campaign such as National Refill Day. SodaStream are committed to tackling the issue of plastic waste and its impact on our environment. The Refill campaign provides the ideal opportunity to encourage the public to change habits around reusing bottles and drinking tap water. I look forward to this relationship developing over the coming months.”
Natalie Fee, founder of City to Sea said: “I’ve always really admired SodaStream’s bold and playful response to plastic pollution from bottled water, so I’m thrilled we’re able to work more closely and amplify our mutual goals of stopping plastic pollution at source.
"In the UK alone, we consume 13 billion plastic bottles a year – and despite having some of the best quality drinking water in the world, 7.7 billion of them are plastic water bottles. Nearly half of those bottles are not recycled, with more than 15 million littered, landfilled or incinerated every day.
"The Refill campaign now has more than 19,000 Refill Stations in the UK alone - including railway stations, airports and high street chains such as Costa, Starbucks and Wetherspoons all offering free drinking water. We’re looking to expand the campaign later this year and partnerships like this really help our mission.”
The campaign has grown rapidly since launching in Bristol four years ago – there are now over 160 local Refill Schemes across the UK – covering everywhere from Penzance to Edinburgh and in 2019 the campaign will be launching internationally.