Giant promotional multipacks of Marabou Chocolate bars were reproduced by Smurfit Kappa to look like standard size packs and strong enough to protect all twenty100g bars in the pack, thanks to M-real.
Smurfit Kappa Lithopac in Sweden litho-laminated M-real’s Carta Solida folding boxboard onto a corrugated board after offset printing. It used Carta Solida’s whiteness and gloss to reproduce brand colours and images accurately. Its high bulk and light weight gave the required protection. ‘Excellent’ creasability also made it ideal for the multipack.
Carta Solida is a fully coated bleached paperboard with a white back, one of M-real’s range of virgin-fibre based cartonboards. It is recommended for graphics and high-quality packaging, and available in 185-320gsm.
