Smithers Pira launches new European packaging landscape study in association with Packaging Europe

11 January 2019

Smithers Pira and Packaging Europe, both leaders in their markets, have pooled their shared industry knowledge and insight to produce The European Packaging Competitive Landscape: Strategic Forecasts to 2023. This brand new publication examines the current competitive landscape in Europe and its future evolution through to 2023.

The European Packaging Competitive Landscape: Strategic Forecasts to 2023 from Smithers Pira and Packaging Europe provides in-depth profiles of the key strategic players in Europe’s packaging industry, including analysis of product development, R&D, and future corporate strategy across the next five years – making it a great strategic tool for companies competing in, or looking to better understand, the European packaging landscape.

Smithers Pira data shows the value of the European packaging market in 2018 will be €195 billion and forecasts it will reach €214 billion in 2023, a year-on-year increase of 1.9% for this period.  Across this period the industry will respond to key shifts, such as:

  • Accelerating consumption in Eastern European states
  • Rising consumption of  e-commerce formats
  • Demand for sustainable pack designs
  • Packaging that aligns with modern lifestyles.

Dan Rogers, Head of publishing at Smithers Pira says ‘We’re delighted to have the support of Packaging Europe in delivering this exciting new publication, drawing on Smithers Pira’s extensive research of the packaging industry over many years. We believe our extensive company profiles will help companies to understand the competition, and how to win in the European packaging space.”

The market data and analysis is derived from Smithers Pira’s extensive primary and secondary research programme spanning all stages of the European value chain for all key packaging material types.



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