Aluminium cans are now being used to sell mobile phone SIM cards from vending machines in the Ukraine thanks to innovative technology from Rexam.
Rexam teamed up with Ukrainian radio-systems company TM Beeline to distribute its BOOM mobile packages. “The Boom-Banka ‘Boom Can’ contains a mobile service package and price list,” explains Anton Volodkin, director of marketing at Beeline.
The standard 500ml beverage cans, have a special plastics closure, and the colours incorporated on the can are relatively complex: specific shades need to be reproduced exactly on the beverage can, explains Rexam.
