Sessions of York has produced sharp, clear labels for Alberto-Culver's new Andrew Collinge "Perfect Endings" haircare products, which will be marketed globally.
The labels combine flexo printing selected for its sharper, cleaner finish and opaque screenprinting for its versatility and are finished with gleaming foil blocking and a pack matching varnish on the clear filmic material.
The Perfect Endings range is aimed specifically at consumers with long hair. The shampoo and conditioner packs are "asymmetrical opposites" which provide a complementary appearance on shelf.