In a move to champion more sustainable packaging options, Seedlip is turning to a solution from nature for their new gifting range: mycelium. Mycelium is the root structure of mushrooms, a bio-contributing material, which Seedlip is introducing as part of their continued commitment as a nature company to celebrate and protect the natural world. The world currently generates 2.01 billion tons of solid waste annually, which is expected to grow to 3.4 billion tons by 20501. Whilst paper and cardboard make up 17% of global waste and plastic 12%, mycelium is 100% home-compostable meaning it does not contribute to global waste and uses a fraction of the energy to produce. Seedlip is proud to be working with the Magical Mushroom Company, who also believe in harnessing natural processes for human progress.
Fully biodegradable, recyclable & homecompostable, Seedlip’s most sustainable gift set yet includes a full-size bottle of Seedlip Spice 94, a 100% recycled glass Highball and a Thyme seed paper neck tag. The box is composed of biomass and mycelium, which creates a durable, lightweight, alternative packaging material that breaks down in compost or flower beds within approximately 40 days. In addition, the seeded neck tag [Thyme seeds] includes its own instructions for how to grow it, utilizing the biodegradable box as a planter.
Ben Branson, Seedlip founder adds: ‘We are committed to celebrating and protecting the natural world and our mushroom-based gift set progresses both our support of sustainable packaging as well as championing nature’s 1 The World Bank, 2020 ability to solve society’s challenges. Mushrooms are nature’s recycling system and we’re very proud to be working with them.’
With the help of the Magical Mushroom Co. the new MYCELIUM GIFT SET will be launching Stateside on November 1st, exclusively via SeedlipDrinks.com/us. Paul Gilligan, co-founder of the Magical Mushroom Co. says: ‘We’re passionate about harnessing natural processes for human progress. The process we use to create our planet-positive products is constantly occurring in woods and forests around the world. We’re really pleased to be working with Seedlip, who, like us, believe we can all get better at working in harmony with nature, and in doing so make a sustainable difference.’
Each component of the gift box has been sourced with sustainability as the priority: § THE BOX: Is made of bio-mass and mycelium which breaks down in soil after 45 days § THE GLASS: The highball glass is made up of 100% recycled glass § THYME SEED PAPER NECK TAGS: Plant & grow fresh Thyme. The Thyme seeded paper neck tag is perfect to help you grow thyme in your own garden for cocktail garnishes. Inspired by one of the key ingredients in our non-alcoholic spirits. How to grow: o Soak tag in water o Place on soil-filled seed tray & cover with a fine layer of soil o Keep indoors until sprouted o Watch & wait From 1st November the MYCELIUM GIFT SET will be available online at SeedlipDrinks.com/us for $45.00. @seedlip_na @magicalmshroom