Jan 8 2015
Science that Connects: Dow Adhesives for Packaging, Textiles and Hygiene
Investment and Innovation Drive Industry Leading Portfolio for Adhesives Applications
Further to The Dow Chemical Company's (Dow) strong footprint and market leading portfolio of high-performing adhesives products, Dow is announcing an increased commitment to growth and innovation of its Dow Adhesives portfolio for the Packaging, Textiles and Hygiene markets under the theme of "Science that Connects."
Aligned to Dow's strategy to go narrower and deeper into attractive, end-use markets, customers and other key stakeholders will see stronger engagement across value chains, new and differentiated products, enhanced technical support and thought leadership regarding critical aspects such as sustainability and regulatory compliance across all geographies.
"As a reliable provider of innovative adhesives, binders, coatings and dispersions, Dow Adhesives is committed to customer success worldwide," stated Greg Bunker, global business director of Dow Adhesives for Packaging, Textiles and Hygiene. "Science that Connects" reflects Dow's commitment to innovate as a market expert in packaging, textile, and non-woven with advantaged innovation from Dow's integration in polyurethane, acrylic, and polyethylene envelopes."
In 2014, Dow Adhesives for Packaging, Textiles and Hygiene significantly increased its global capabilities such as innovation, equipment and expertise, while focusing on improving customer engagement through enhanced collaboration to deliver preferred adhesives solutions. These four core value pillars - expertise, capabilities, collaboration and solutions are the foundation of "Science that Connects" and reflects Dow's unique strength in the adhesives industry.
Alberto Lora Lamia, global marketing leader for Acrylic Adhesives and Binders explains, "The basis for Dow's competitive advantage is our expertise. We offer a unique depth of application and technology knowledge in packaging, textile and non-woven adhesives and binders. Another key advantage is our unique set of capabilities. We build on worldwide integration in polyurethane, acrylic, and polyethylene technology, as well as offering unique laboratory capabilities. Driving collaboration across the value chain to accelerate innovation helps enable our end goal - which is delivering adhesive solutions to our customers that deliver excellent bonding performance."
A team of R&D experts and technical service teams collaborate on product development to improve what is essential to sustainable value creation and customer success, while marketing teams stay close to key value chain stakeholders around the globe to better understand market needs and provide new efficient, and higher performing products.
"As an industry leader, Dow is focused on key issues, such as food safety, added functionality, and conversion efficiency," said Thorsten Schmidt, Principle Scientist for Laminating Adhesives. "We are connecting scientific expertise, application and manufacturing capabilities, and value chain engagement to constantly improve and deliver new solutions for our customers. This year, we launched new MOR-FREE solvent-less adhesives for food packaging applications, PacXpert Packaging Technology that offers a flexible alternative to rigid packaging, and OPULUX optical finishes - a new gravure ready water based matte coating that is soft to the touch. These innovative products demonstrate Dow's commitment to the ideation process that delivers science that connects."
Dow's Pack Studios initiative builds on this collaboration value proposition by providing customers an opportunity to leverage Dow's expertise, broad product portfolio, and product and application testing capabilities to accelerate the development of innovative solutions.
"Dow collaborates across the value chain to drive innovation and build stronger bonds," stated Andres Salgado, global marketing leader for Laminating Adhesives, "Our Pack Studios innovation centers can facilitate collaboration with experts throughout the value chain and provide state of the art conversion machinery, like industry-scale laminators or pouch packaging equipment, to accelerate innovation. Customers can use Pack Studios equipment for testing and prototyping, eliminating to need to use their own equipment and disrupt their commercial production. We welcome customers to any of our four Pack Studios locations around the world."
In 2015, Dow Adhesives for Packaging, Textiles and Hygiene will continue to connect with its key markets and stakeholders through industry events and conferences, including European Coatings Show and Label Expo in Europe, National Plastics Expo (NPE) in North America, China's Adhesives and Tape conference, Feiplastic in Brazil, and many more.
Contacts:
Frank Neve
Dow Europe GmbH
+41 44 728 2532
FJNeve@dow.com
Sergio Di Gesù
Porter Novelli
+32 2 413 03 40
sergio.digesu@porternovelli.be
