BoxMart is courting the florists through a series of new containers with the help of Abbey Board's clay-coated NE flute corrugated.
"We have used exposed NE flute in some designs and angled the direction of the flutes," explains md Joanne Offord. "In some we have produced a form of flute print and in others used the fully bleached white kraft liner to good advantage."
Graphic designs include Fluted Maple, Denim, Bark, Hessian and Black Mosaic.
A hinged window allows the water level to be checked. A water-resistant coating on the inside is optional. The taper-sided, tab-locked construction is said to make the boxes stable and easy to use.