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Sandwiches in the black

25 June 2003


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Food packaging solutions provider Tri-Star has recently introduced the UK's first black-based hinged sandwich wedge to achieve greater on-shelf consumer appeal. Indeed, as a marketing strategy, the product has been designed to highlight premium lines or new fillings.

Tri-Star Packaging's managing director Kevin Curran said: "Major retailers have already seen the benefits of merchandising their finest sandwiches in black, heat-sealed, sandwich boxes.

"We look forward to introducing our customers in the foodservice and retail sectors to our latest design, which has an easy-to-open hinged clear cover."


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