Rexam is to produce Europe’s first 75cl beverage can at its Naro-Fominsk plant in Russia, worked in close partnership with Baltika Breweries to initiate and bring the new size can to the market.
Craig Jones, general director for Rexam Russia, says: “The 75cl can is the next logical step for beverage cans in Russia. We first introduced the 33cl can in Russia in 1998 and since then a majority of beers have moved to 50cl packaging following a demand for a larger size beer packaging. In 2007 we launched the first 1 litre can and beer producers are now seeing a demand for something in between. The 75cl size will give our customers another opportunity to stand out from their competitors.”
The aluminium can will be made using Rexam’s DWI (drawn wall ironed) technology and the majority of Rexam’s printing and design techniques will be possible
