When Schwarzkopf Professional wanted to highlight the SEAH Hairspa brand philosophy of 'body and soul' they asked RPC Bramlage-Wiko to create an innovative two-layer pack that symbolises the Chinese symbols of Yin and Yang.
The RPC Bramlage-Wiko cluster helped to develop the injection-moulded packaging, which features a transparent outer layer and either concave or convex inner jars. RPC Bramlage has produced a 200ml transparent container with collar, a 150ml crème jar and a 30ml crème jar. The range also includes a 50ml crème dispenser, produced by RPC Formatec.
RPC Bramlage met Schwarzkopf's request for high transparency by using PET, and making a subtle use of black silk-screen printing to provide product information and decoration. The wall thickness of the outer layer underlines the quality image of the packs.
As the SEAH Hairspa range is divided into three lines aimed at specific hair types, RPC has provided the inner parts in three colours – green for stressed hair, rose for coloured hair and violet for balanced hair.
"Innovative products require innovative packaging solutions, and we are delighted that the containers from RPC combine excellent function with a pleasing image," comments Rolf Müller-Grünow of Schwarzkopf-Henkel.
