Like the existing range, Duracoat is packaged in clear PP Fabcan containers produced by RPC Containers as a lightweight alternative to traditional metal paint cans.
In addition, by using semi-transparent labels, the design incorporates a clear panel around most of the bottom half of the container so that the consumer is able to view the actual paint colour.
This capability to maximise on-shelf presence and convey specific marketing and branding objectives has been a particularly popular aspect of the container, notes Andrew Saunby, RPC's Strategic Business Manager.
