Nivea has selected a custom-designed deo-stick from RPC Bramlage to give a new look to its deodorant range.
Based on a concept from parent company Beiersdorf, the design features a stylish conical shape and a double-wall construction whose translucent outer body and cap gives consumers an "insight" into the product they are buying.
A removable sealing insert that protects the product before use is embossed with the Nivea logo to provide additional branding. The six-part packs are injection-moulded in solid and translucent PP, with front and rear labels added during assembly.