Created for the Austrian market, RPC's new pack replaces the traditional carton box for this type of product, which was found to be less user-friendly for the consumer. The move has already enabled Eskimo-Iglo to gain re-listings for its range of 10 varieties of herbs in several UK major supermarket chains.
The new tub keeps its shape better on the production line while the lids stack neatly for easy de-nesting and application, and the lid allows for easier opening and re-closability.
