13 March 2015
ROYSTON LABELS' TOPPER INNOVATION AIMS TO CREATE SHELF STAND-OUT
Royston Labels has recently developed an innovative new label for men's skincare brand Bulldog. The marketing innovation, known as a 'topper', has been created to enhance brand image, promote product differentiation and maximise on-shelf appearance.
Working to a detailed brief, Royston Labels designed and produced a clear rigid label that could stand up naturally and is cut to a special shape to enhance the overall aesthetics of the label.
To affix the label to the product, adhesive is used on a small part of the label, thereby ensuring that it remains perfectly clean and intact even with consumer handling. The label is also capable of being removed from the product without leaving residue and can be decorated in 5 colours to an extremely high quality.
Although being used for a tube in Bulldog's case, as an innovation to enhance on-shelf presence, this label concept has an application on almost any packaging component, such as sachets or even the carton itself. And despite only one side on the topper being used on Bulldog's product, it is possible to print on both sides of the label, thereby allowing for the addition of more marketing
messages as required.
Paul Clayton, Royston Labels' Managing Director said: "This is a clear case of our technical and production teams meeting a challenge head-on and creating an innovative label to generate onshelf product differentiation. We are consistently looking to add value to brands and help them create equity and appeal ahead of the competition."
www.roystonlabels.co.uk
