RFID update for Royaty

15 February 2008


In a recent visit to the company’s California HQ, His Royal Highness Prince Andrew, The Duke of York, met with Dean A Scarborough, president and ceo of Avery Dennison, and other company senior managers to discuss new RFID technology the company is providing to Marks & Spencer.

RFID item level tagging is said to have reduced stocking time at M&S stores from 7.5 hours to 1 hour.

“I understand the relationship between Avery Dennison and Marks & Spencer is an extremely important one,” the Prince said. “It's another example of several I've heard so far on this visit of US and UK companies working together to benefit both our economies.”

His Royal Highness’ meeting at Avery Dennison was in his capacity as UK special representative for international trade and investment. His aim is to help foster good business relationships between California based companies and the United Kingdom.

“It was a great honor to meet His Royal Highness and discuss how RFID technology is making it easier and more cost efficient for retail companies like Marks & Spencer to better serve their customers,” Dean Scarborough said. ”This technology is playing a growing role in how retailers track and market products to their customers. RFID is also a growing segment of our business, with our production of RFID inlays nearly tripling last year.

Avery Dennison is a leading global supplier of pressure sensitive labelling materials, retail tag, ticketing and branding systems, and office products.


Contact

Avery Dennison
Tel: +44 (0) 1245 243475



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