Rexam puts curves into RTD sector

12 December 2003


Rexam Glass Barnsley has produced hour-glass shaped bottles bottles for the first wine-based product introduced by Scottish Courage into the contemporary ready-to-drink (RTD) sector.

Bliss – a sparkling fusion of Californian Chardonnay and fruit juices, available in two flavours of exotic fruits and berries – comes in a 275ml bottles in flint glass, designed to appeal to female drinkers in the 18 to 34 year-old range.

The shrink sleeves enhance the bottles' sleek curves, with bold colours relating to the fruit flavours of the contents.




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