Rexam has fashioned separate custom pump assemblies for the new Lucky Number 6 men's and women's fragrances from Lucky Brand Jeans.
The company says the number 6 represents luck in Asian culture and the spray bottles' design “reflects an Asian sensibility in fashion, art and culture”.
For each scent Rexam Dispensing Systems starts with a super low profile pump (SLPP) mechanism featuring Rexam's Crimpless system. The custom men's spray is a 5-piece assembly with an actuator and metal sleeve in black anodised aluminium divided by a striking silver reflective disk and topped by a dark red Surlyn crown. The women's assembly is made of PP moulded to give the actuator a satin, textured feel, is custom-coloured in translucent red and sits atop a white frosted bottle adorned with flowers.
