Payne’s new printed tape offers pack resealability as well as branding.
Developed inline with increased customer convenience requirements driven by on-the-go snacking and a growth in share packs, the tape is located on the outside of a product's primary packaging – users can simply open the pack, consume some of the contents, then fold the pack back on itself before peeling back and placing the tape over the top, securing the rest of the product.
By combining this functionality with print, Payne’s resealable printed tape offers brand owners a range of eye-catching design opportunities which can help ensure on-shelf standout and additional on-pack communication all contained within one solution.
For consumers, resealable packs offer a wide range of benefits. They act as a portion control mechanism and help cut food waste, with no need to throw away any unused product, or move the contents into a separate storage container.
The packaging is much more functional and intuitive, helping to keep food cupboards tidy and being easy to locate and to use.
Payne's printed resealable tapes Payne resealable tape
