Ready meals relaunched in ‘eco friendly’ packaging

10 November 2009


As part of its on-going sustainability drive, Young’s Seafood has relaunched its entire range of standard fish pies in a new format which uses 12% less packaging – a change which will affect 40 million packs a year.

Whilst product sizes remain the same, outer cartons have been re-engineered to be smaller and lighter in weight, saving some 242 tonnes of board/year. The new ‘eco’ pie packs are also easier to distribute, with 2574 fewer pallet loads needing to be distributed each year and an associated reduction in energy of around 100 fewer lorry journeys.

An added bonus for consumers is that the new packs take up less space in home freezers.




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