Burn Stewart Distillers UK sales director Fraser Thornton is confident Drumgray's new appearance will give the brand stronger shelf presence, enhance its value to customers and build on its reputation as an award-winning cream liqueur.
In addition to being named "Best Cream Liqueur in the World", Drumgray has also been awarded two gold medals at the International Wine and Spirits Competition in 1993 and 1999.
The new look bottle will complement the stylish outer gift carton introduced for Drumgray last year.
