The company suggested Crescendo, a premium, coated-one-side paperboard from MeadWestvaco for the Immortelle cartons and the unbleached, folding cartonboard Kraftpak, also from MeadWestvaco, for Verbena Harvest.
Crescendo provided the customer with a bold, vibrant look that reflected the dynamic yellow colour of the Immortelle flower, a central ingredient throughout the line, while Kraftpak provided a more natural, rustic look for Verbena Harvest.
