Princes is to launch its new cardboard sleeve packaging around its branded four-pack Tuna Chunks multipacks during 2020, in its latest move towards sustainable packaging developments.
The move closely follows the trial of Princes 8-pack Tuna Chunks in Spring Water in Tesco, which hit shelves in September. The eight-pack trial followed a positive packaging shift to all Princes branded tuna multipacks from PVC shrink to PET recyclable shrink in March.
The new four-pack is the latest development in the drive to attract new shoppers, while encouraging re-appraisal and increasing loyalty from the 9.2 metres households Princes Fish products already reach each year. As part of the wider rebrand, Princes Fish has seen modernised pack designs and new product development including two new fish ranges throughout 2019. There will also be a substantial ATL campaign and communications programme.
Mat Lowery, commercial director at Princes said: “We are constantly working on innovations to improve the environmental impact of our packaging.
“All our existing multipack plastic sleeves are recyclable, however limitations around local recycling facilities mean it is not widely recyclable. We know it’s not always easy for consumers to recycle plastic shrink wrap from our multipacks. As such, we are excited to introduce the cardboard sleeve to our four-pack Tuna Chunks next year, which will make it easier for consumers to recycle.”
The Princes Group is committed to ensuring that 100% of its remaining plastic packaging is widely recyclable by 2025, and the company has stated that it will continue to assess plastic alternatives.