The recyclable cartons were printed using a 4-colour process plus pantone 465 with a satin varnish on 450 micron Incada Excel material. Labels were printed in five colours on a filmic substrate.
The range avoids colouring or perfumes and is dermatologically tested and FDA approved. Production is carried out in Italy. It is being sold at Liberty and selected beauty stores.
Interestingly, Boxes Prestige is also making cartons for the new limited edition Virgin Vie Jewellery Collection, introduced to complement the brand's cosmetics range.
Cartons for the Fashion and Bijoux ranges are made from 450 micron Avanta Ultra, printed to the face with a 4-colour process with an extra pink, matt varnished and silver foil debossed. The reverses are in another special pink. feature a funky elastic tie.
The 925 Silver range is packed in a deep blue box with silver base and finished with a blue ribbon tied in a contemporary knot. The packaging is also produced on 450 Avanta Ultra, printed in blue on the lids with a pearl varnish and silver foil debossed.
